I am truly a hybrid Designer that enjoys working on different projects. Adaptable, finding solutions for difficult problems and advocating for accessibility are my passions.
Estela supports companies in designing and optimizing journeys for users to access products. With a powerful eye for details in usability, Estela empowers teams to create better products and, uncovering the underserved needs of users.
I have helped companies launching new products and creating new service journeys from scratch. Researching interaction between users and devices, behaviour patterns using analytical data and applications such as Google Analytics, I was able to create usability reports shared and discussed with the team and, that informed business decisions.
Graphic Design is one of the most important tools for companies to create a strong presence
and attract new clients and projects. I have worked as part of teams that collaborated to
empower companies through branding, infographics, illustration, print marketing materials
From uplifting a brand to redesigning one from scratch. My graphic design experience is long, vibrant and creative. Redesigned offices, including indoor and outdoor signage, banners and digital images for different purposes such as online marketing or printed materials.
Created E-learning courses from scratch using tools such as Adobe Captivate, with original illustrations and, distributing the copy following precise storyboards and call to action that facilitated the learning process for users.
From designing wireframes and prototypes to coding websites, landing pages and email campaigns, always using clean code by checking with the W3C Markup Validation Service.